Meetings & Events Magazine, Reader’s Choice Award!

The Colorado Division of J&S Audio Visual is the proud recipient of the Reader’s Choice Award for Best AV Company the fourth year in a row. The Reader’s Choice Awards are distributed at the annual industry event sponsored by Colorado Meetings & Events Magazine, and awarded based on the number of votes received in each category by clients who use those services. Since the creation of the CME awards in 2006, J&S Audio Visual Colorado has consistently received the highest number of votes in this category. Congratulations Colorado!

A Fortune 100 senior vice president and chief marketing officer once told me “My job will be done when non customers get tattoos of our logo…” The comment was in reference to Harley Davidson’s successful brand image campaign of the 1990’s, which in turn made the “backsides” of many non-motorcycles riders sport a Harley logo.

These days brand image campaigns motivate customers less and less, how the brand experience relates to and advances their own environment and culture is the true motivation. There is an old saying “Sales is getting people to buy what you have and Marketing is having what people want to buy”: Let me add, “Branding is getting people to know what they are getting before they buy it”.

J&S has been providing creative audiovisual solutions to business and industry for more than 20 years. Our customers know what a great experience the J&S brand brings to their environment; nevertheless, they were less inclined to associate it with any specific corporate identity or image. In addition, those who partner with us in one division were not necessarily aware of the other three divisions. Therefore, we set out to develop a brand in the marketplace that connected with those exceptional qualities and characteristics that make it a special experience to partner with any J&S division.

One Company – Four Divisions – One Partner

J&S offers consistency thru diversity; it is a cornerstone to the success of J&S. With four divisions internationally, J&S offers the long-haul relationship. Maybe it starts with J&S Hospitality Services with a small meeting for 20 at one of J&S’s 5-star partner venues. Then it steps forward to a 3-day general session extravaganza for 2000 with J&S Show & Event Services. Then on to J&S Creative Services and getting that creative treatment of your message so ideal, that it penetrates every heart and soul in the audience. Then upon returning to your office after years on the road, you report to the CEO the success you have had with J&S via the Telepresence technology installed by J&S Design & Integration Services.

The process of creating the new brand image is a long, deliberate, and it suffices to say difficult, yet J&S collaborated with some of the top professionals in the brand communications industry for a great result. It is the response that these brand images will evoke about J&S Audio Visual’s service that is fundamental. We hope it evokes a sense of confidence that allows our clients to capture their audience, communicate their message, and support their brand.